are lots ways to advertise your home based business and many are
free. The list on this page should give you plenty of ideas. One
thing to remember is to not feel overwhelmed at all the options
listed here. It is best to try to master one or two before
moving onto other methods of marketing. Any one method alone,
done properly, can produce great results. Personally I favour
paid advertising as it gives you control over your advertising.
Any free advertising can be great when it works, but you have
no control over it and it will invariably stop working when you
most need it to work!
14 advertising ideas to get you started ;-)
a Paid To Click (PTC) site, a prospective customer is given an
incentive to click an advert as they will earn a share of the
revenue paid by the advertiser. Most PTC sites offer users the
chance to earn 0.5 to 1cent for clicking on an advert. These sites
actually convert just as well as far more expensive sites you
can advertise on a pay to click basis such as Google Adwords,
but at a MUCH lower cost. PTC sites are a great place to advertise
for products in the "home based business market" as
clearly the people clicking the adverts are keen to earn an additional
my top recommended PTC site:
ClixSense - The king of PTC. If you place "standard,
30 second" adverts, you can target by individual country.
have heard it said "the money is in the list". Basically
what this means is that if you have a list of prospects, you can
email them over and over again and generate more and more sales
- without having to find any new prospects.
are a range of websites that take a lot of the effort out of this
for you. They are effectively clubs where members have opted in
to receive emails from members, in exchange for being able to
send emails back to other members.
that listbuilders work:
join listbuilders for free and try to earn enough credit in the
hopes they'll be able to send enough emails back to get some interest
in their offer. However, in reality, the professionals (about
5% of the members) pay for the option of emailing thousands of
members every few days. I have found this to be VERY effective
in generating interest in my own businesses and I HIGHLY RECOMMEND
signing up for as many as you can afford, and take advantage of
the one time offer when you register as it will save you around
50% on the cost.
Quick Video Overview Of Listbuilders:
my top list building site recommendation:
My favourite! email 3,000 members every 3 days
are numerous discussion forums online. You can take part in discussion
and on most forum you are allowed to include a "signature"
that tells others a little bit about yourself - and very often
contains a link to a web site. Go to Google and search for "XYZ
chat forum" (where XYZ is an area you have an interest or
knowledge so it doesn't get boring for you!) and register.
posts on subjects you know will be popular and get read.
usual method of making a signature"clickable" is to
use the following format -
a business in 3 hours -[/url]
I can show you how!
discussion forums have thousands of people reading the boards
every day and this is a very effective and enjoyable way to get
a list of good discussion forums. The reality is you can probably
build a great list of contacts and views to your business just
by concentrating on 2 or 3 of the forums you feel most comfortable
networking has exploded over recent years and includes many
names that are now familiar the world over - FaceBook, Twitter,
YouTube, LinkedIn etc.
the method of advertising with social networking sites is to
create a profile all about yourself with links to your business
etc. and then invited friends to keep in touch with you and
see your profile.
one sense, article publishing is a new form of "press releasing".
You write an short article and then submit it for publication
through various channels. The article should be factually correct
and interesting. You get a chance to add a link at the end of
your article explaining a little bit about yourself, your authority
and your web site.
out the article writing experts at ezinearticles
to see what can be done with article writing.
of the oldest and most highly effective forms of advertising
on the planet! It's been said that we're all just 6 links of
association from anyone on the earth. That means it's possible
to be able to contact absolutely anyone, anywhere, within 6
"friend of a friend" links of association.
how businesses such as YouTube, Twitter, Facebook etc grow SO
underestimate the power of word of mouth advertising and it's
fair to say you should always take every opportunity to tell
people what business you are involved with as you never know
who they may know!
other words - tell everyone you know about your business. Don't
be shy - but just be measured with your "promotion"
so as to not offend anyone. Those who are interested in making
more money or starting their own business will show themselves
pretty quickly if you let them know that's where your interests
you use blogging as a form of advertising, it's effectively
a cross between social networking and free classified and article
writing! I do not (yet) use blogging to expand my own businesses,
but I do know that a lot of people get massive exposure to their
businesses by writing a blog.
won't go into details here about how to set up a blog - but
one of the key things is to start to associate with other bloggers
on similar "themes" and this will get you "plugged
in" to the blogging network.
on Google for "how to start a blog" or "how to
use blogging to advertise my business".
pick a subject that you are passionate about otherwise you won't
have the mental stamina needed to keep a blog up to date. A
dead blog is pretty worthless and in fact can damage your reputation
so if you're not going to do it right, it may be best to not
do it at all.
all get them - piles of junk mail. However, this can actually
be a good thing to a home business entrepreneur. Collect all
the prepaid envelopes that come in the junk mail and send it
back with a small insert saying something along the lines...
up opening mail? I know I would be. Fancy earning an extra £500-£2,000
a month? Check out my web site ..... xyz.com"
you can hand write the note, it has even more power! (better
still, hand write it and then scan and print it for speed!)
it's estimated there are around 50,000 people starting a home
based business EVERY DAY.
most people give up with their business too soon, without realising
what they could achieve. So my tip here is to apply for information
from as many home business opportunity adverts as you can (search
in google for "make money" or "start a business"
etc and you'll see hundreds). Date the information, put it in
a folder and then go back to these people 3-6 months later asking
them if they'd be interested in looking at another business
in combination to their existing business. If you manage to
make contact, the chances are they will have given up with their
previous business and will be keen to try something different.
may seem a little "devious" but its just a statistic
of the home business "market". The reality is most
people are simply not professional or organised enough to pull
this sort of advertising off. So if you do, I'm pretty sure
you will get some good results.
every few weeks post a press release at PRweb.com,
in which you include your favorable review of the website or
affiliate product, along with your affiliate link. If you pay
them $80, they will guarantee that your press release is picked
up by all major search engines, potentially sending you thousands
ads are adverts you can place in other people's email lists
for a set fee based on number of clicks. Check out the details
here. It's fairly simple stuff, but very powerful for giving
some quick feedback on your product or service - if you get
300 clicks and no prospects then you know there's something
wrong with your sales page/product and so you can make improvements
and try again.
Video marketing really
requires a complete training manual in it's own right, but I
will cover the basic principles here. Essentially you need to
create unique videos that offer value to a group of people.
The main video site to get your videos published is YouTube,
and to be honest, there is no point in even worrying about all
the hundreds of other video sharing sites out there. It's best
to master the single site that probably accounts for about 90%
of the traffic out there. It's a bit like trying to sell on
auction sites - there may be cheaper and easier sites to use
than eBay, but fundamentally, they simply can't deliver the
is therefore to produce short videos that solve a "problem".
For example, I recorded a video which shows people how to get
a youtube video to automatically play. Here's the video: Click
Here. At the time of writing this, it's been viewed over
6,200 times. (By the way, one of the downsides of video marketing
on Youtube is that you have no control over what youtube does
with your videos - and they do have a habit of simply deleting
videos so if my video is no longer there, you know why).
Now, this video took
about 15 minutes to create but has been seen by thousands of
people all around the world. I finish it with a short and simple
message telling people who I am and letting them know that if
they'd like to make some money working from home, they can check
out my website.
Overview of marketing on Youtube:
Here's some simple
steps to creating videos:
1) Search for something
you already know about. (don't worry, even something obvious
to you will be a mystery to someone else).
2) Check how many
people search for this on Google (see Google Keyword Tool)
3) Check to see how
many relevant videos there are on Youtube (anything less than
2,000 is worth a stab!)
4) Record your video,
and save the file name of the video as the keywords your targetting
e.g. if you wanted to appear well for the search "how to
stop snoring" you should name your video file: "how_to_stop_snoring.flv".
It's just another hint to YouTube as to the content of your
5) Upload your video
on youtube and add a description, title and tag words. Do not
over do the "keyword stuffing" (too many keywords
and not enough "real" content) or make it look too
6) Be very careful
when adding a link to a website in the video description - if
you have too many videos all pointing to the same site and Google/YouTube
are not happy with that site (if it's an affiliate or MLM site)
then you may find your video is deleted by YouTube.
7) Make sure your
description matches what is actually in the video. YouTube can
see when people stop watching your videos and if your videos
are deemed "low quality" they will soon vanish from
8) Make sure you
video really does offer "value" to the viewer. As
above, all videos are tracked by YouTube and if your video simply
doesn't encourage people to watch all the way through, it will
be given a lower quality score than others and hence will not
list so well in the search results.
9) If you are in
a highly competitive area, it may be worth linking to a relevant
"authority site" from your YouTube description as
this will help your video and post gain credibility from YouTube
and help them work out what the relevancy is to yoru video.
e.g. if you were to post a video "how to play guitar"
it may be worth searching on Google for "how to play guitar"
and find a good site and link to it from your description on
your video. You can always change your description at a later
date to help improve your video ranking if not overly successful
in the first place.
The keys to making
a successful video (i.e. one that gets found and played) is
to start typing in a search in Youtube and it will give you
some suggestions, then check to see how many other videos are
suggested. Generally, anytime YouTube suggests there are less
than about 2,000 other videos found, it's worth a shot. As you
get better, and your account gains credibility you can have
a go at producing videos in even more competitive search phrases.
Cost: Nothing. Time:
15 minutes. Restult: Worth at least $5,000 of paid advertising!
Pay Per Click marketing
(PPC) is as the name suggests where you pay for visitors to
your site - based on them clicking a link somewhere. The biggest
pay per click market place is Google, where you can pay from
as little as 4cents per click upwards. If you get pay per click
marketing wrong, you can spend a small fortune very fast.
The top 4 PPC market
Google (called Adwords)
well worth looking at are:
sign up today and get $20 worth of advertising for FREE.
easy to use and very genuine advertising.
Make sure you set your daily budget to something
well within your means. Also, keep your CPC (Cost Per
Click) low (e.g. less than 15cents per click). You
can really refine your target categories too. I would recommend
you only publish your ads in English speaking territories at
I'm getting great results with Adbrite. It's easy to use, effective
and cheap. Takes up to 24 hours to approve your advert though
so some patience needed.