Autoresponders

It is essential if you are going to build an online business that you use an autoresponder. This page covers details of what an autoresponder is, and how to use it.

Lots of people talk about autoresponders and how you can use them to grow your business online.

What is an autoresponder?

Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.

An autoresponder is essential for any serious online marketer.

The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.

You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.

This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.

Massively increase your chances of sales - by helping people to know you, like you and trust you.

The main benefit to using an autoresponder is you get a chance to invite people to come and see your product more than one. For a normal website, most visitors leave within 10 seconds and NEVER come back. If you can capture their email address, you can email then 10, 20, 50 or more times. It massively increases your chances of success.

This is simply a form of permission marketing. People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.

What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you.

The beauty of this is that using an autoresponder saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock without actually having to do anything.

There are two autoresponders that I use and recommend:

1) Aweber.com

Aweber, has one of the best (if not, THE best) "deliverability" rates of all the autoresponders out there. Essentially it is just an autoresponder and allows you to add a lead capture onto a website within a few clicks. Aweber offer a $1 trial so there's no risk.

The one downside of Aweber is that as your mailing list grows, so do the monthly fees. But then again, if you are creating a good size mailing list, hopefully your earnings are growing too!

2) GVO eResponder

GVO offer a great autoresponder as part of their Titanium Hosting package. Everything is included for a single monthly fee so there's no "rising scale" as with Aweber.

With GVO, you not only do you get the autoresponder, but you also get hosting, lead capture page creation (making a simple "landing page" with your own autoresponder link on it), easy video creation, online webinar training room, plus free, live webinar training from some of the worlds top internet marketers.